“I renew my contract with Mr. Softy because it has the best quality soft-serve Ice cream: it’s fresh, affordable and popular besides being customers’ favorite. Despite having several competitors around the vicinity, Mr. Softy Ice Cream continues to flourish. I found it to be a very challenging business wherein everybody involved needs to be aggressive in promoting its products. We are not alone in doing this because we have a very supportive franchisor and staff with unending innovations/marketing strategies to improve the operations and services of Mr. Softy so that customers will be happier and more satisfied.”


- Carmelita Amandy
SM City Lucena, Pacific Mall Lucena
Envarga College, Lucena, Quezon
(Franchisee since May 2004)

“We became part of the Mr. Softy Ice Cream family in November 2003. This was truly the smartest business decision we made. We are so happy and thankful that we made the choice of acquiring a franchise. Mr. Softy has provided us the great opportunity of running our own business, and it has been both fulfilling and rewarding."


- Rossana S. Balmaceda
SM City Marilao
(Franchisee since November 2003)


"Six years akong naging empleyado ng Mr. Softy. Kaya alam ko kung gaano sila kabenta at kung paano nila alagaan ang kanilang mga employees at franchisees. Ngayon, sa tulong ng training, experience at benefits na nakuha ko sa kanila, isa na ako sa mga bagong franchise owners! Thank you sa Mr. Softy, at sa tiwalang ibinigay ninyo sa akin, God bless and more power!"


- Jennifer Samia
SM Cabanatuan